Tourism Committee of the Republic of Uzbekistan

The meeting focused on the challenges currently affecting the growth of tourist arrivals from the German and French markets, as well as practical proposals and solutions to address these issues.

The participants also exchanged views on further developing Uzbekistan’s tourism infrastructure, expanding transport and logistics connectivity, removing existing barriers to organising trips for international visitors, and improving the quality of tourism services.

Particular attention was paid to effective ways of promoting Uzbekistan’s tourism potential in the German and French markets. The participants discussed targeted PR and marketing campaigns, the promotion of Uzbekistan’s tourism products to international audiences, and further strengthening the country’s tourism brand in these markets.

Following the meeting, a number of promising areas of cooperation were identified to increase tourist arrivals from Germany and France, expand bilateral engagement, and intensify the promotion of Uzbekistan as a tourism destination in both markets.