Navruz, traditions, and nature: what impressed the UN Tourism Secretary-General in Zaamin
2026-04-03 06:40:00 / News
As part of her visit to Zaamin, the Secretary-General personally took part in all scheduled activities, demonstrating a genuine interest in the culture and everyday life of the local population. A highlight of the program was her participation in the celebration of Navruz—an ancient spring festival symbolizing renewal and unity.
Shaikha Al Nowais not only observed the festive rituals but actively engaged in them. She personally took part in preparing traditional dishes: together with local residents, she stirred sumalak in a large cauldron, tried her hand at baking traditional bread, and learned about the preparation of kaymak. The Secretary-General sampled each dish with great interest, noting their unique flavors and the time-honored methods of preparation passed down through generations.
The cultural program was further enriched by performances from local folklore groups. Shaikha Al Nowais attentively watched traditional dances and listened to national music, expressing deep respect for the culture and traditions of Uzbekistan.
The Secretary-General put forward an initiative to promote Uzbekistan’s cultural heritage and traditions on the international stage with the support of UN Tourism. This initiative envisions expanding cooperation with international organizations and drawing global attention to the country’s unique historical and cultural wealth.
An important part of the visit was dedicated to exploring Zaamin’s natural attractions. The Secretary-General took a cable car ride offering breathtaking panoramic views of the region’s mountainous landscapes and lush greenery. She highlighted their uniqueness and strong potential for the development of eco-tourism.
The excursion continued with a walk across a suspension bridge, which became both a symbolic and memorable highlight of the visit. The Secretary-General crossed the bridge, enjoying the scenic views and sharing her impressions.
Members of the delegation were also deeply impressed by what they saw and actively shared their experiences on social media, encouraging online audiences to visit Uzbekistan.
The visit of the UN Tourism delegation to Zaamin demonstrated Uzbekistan’s high level of hospitality and its commitment to developing tourism based on a harmonious blend of nature, culture, and modern opportunities.