Tourism Committee of the Republic of Uzbekistan

The television project introduces viewers to the culinary culture of different regions, highlighting their distinctive features through local cuisine, traditions and tourist attractions. This format showcases not only national dishes but also the unique character of each destination, its history and cultural heritage.

The programme reaches an audience of approximately 18 million people. The upcoming episodes will provide an opportunity to showcase Bukhara and Khiva to a broad Russian audience, increase awareness of Uzbekistan’s tourism destinations and generate further interest in culinary travel across the country.

Uzbekistan has previously been featured in the television project. Earlier episodes broadcast on Channel One explored Samarkand and Tashkent, introducing viewers to the culinary traditions and tourism attractions of these cities.

Supporting international media projects is one of the ways Uzbekistan promotes its tourism potential. Such initiatives help raise awareness of the country’s national cuisine and cultural heritage while encouraging travellers to explore its diverse regions.