Tourism Committee of the Republic of Uzbekistan

The discussions focused on promoting Uzbekistan’s tourism potential through the airline’s extensive international route network, making more effective use of existing flights, increasing the number of international tourist arrivals, expanding cooperation in MICE tourism and implementing new joint projects.

The parties also reached agreements on developing special tourism packages and promotional airfares, organising B2B meetings with international tour operators, and holding international promotional and information campaigns.

Following the meeting, the Tourism Committee and Turkish Airlines signed a Memorandum of Understanding aimed at promoting Uzbekistan’s tourism potential in international markets and increasing tourist arrivals to the country.

The cooperation framework предусматривает joint promotional campaigns in international markets, the production of video content showcasing Uzbekistan’s historical and cultural heritage and tourist attractions, and the organisation of familiarisation tours for international bloggers and journalists.

Particular attention will be paid to jointly promoting Uzbekistan as a tourist destination in markets served by Turkish Airlines but not covered by direct flights operated by Uzbekistan’s national carriers.

The plans also include introducing special tourism packages, seasonal airfare promotions and additional incentives to increase passenger traffic to the country’s key tourist cities. Uzbekistan will also be promoted through the airline’s communication channels, email newsletters, mobile applications and customer loyalty programmes.

For reference: Turkish Airlines operates flights to 358 destinations in 133 countries. In 2025, the airline carried 92.6 million passengers.

This partnership is expected to raise Uzbekistan’s profile in the international tourism market and attract more international travellers to the country.