Tourism Committee of the Republic of Uzbekistan

As part of the festival, organized by the Tourism Committee and the Khorezm Regional Hokimiyat, cities and districts across the region will present an exhibition and fair featuring the finest sweet melons grown in their respective areas. Each pavilion will be festively decorated to reflect the unique traditions and cultural characteristics of its locality.

The festival program will also include theatrical performances, puppet shows, a national costume fashion show, exhibitions of traditional Uzbek cuisine, Khorezm bread, and handicrafts, live performances by artistic ensembles and folklore groups, workshops, as well as exhibitions of fine and applied arts.

The most active participants of the Melon Festival will receive valuable prizes from the Khorezm Regional Hokimiyat and the festival's sponsors in various award categories.

One of the festival's main highlights will be a concert by renowned Russian singer MakSim, which will take place on August 8 at the Arda Khiva tourism complex. Admission to the concert is free.