Tourism Committee of the Republic of Uzbekistan

The visit program included Tashkent, Samarkand, and Bukhara, where the guests explored Uzbekistan’s historical and cultural heritage, pilgrimage sites, traditional crafts, and modern tourist attractions.

Popular South Korean travel bloggers who maintain their pages on Naver Blog — the country’s largest blogging platform — took part in the press tour. For many residents of South Korea, it is one of the main sources of information when planning trips, choosing travel destinations, and seeking recommendations before traveling.

Following the visit, the bloggers are sharing their impressions of Uzbekistan with their audiences, showcasing the country’s cultural heritage, its tourism diversity, and its modern travel opportunities.

Such press tours help promote Uzbekistan’s tourism potential in the international market, increase the country’s visibility among foreign audiences, and attract new travelers, aligning with the national policy aimed at developing the tourism sector.