The Tourism Committee of the Republic of Uzbekistan

The material reports on Uzbekistan’s upcoming participation in the Danish Travel Show 2026, where the country will present its tourism potential and demonstrate to international audiences how safe, comfortable, and diverse travel experiences in Uzbekistan can be for modern travelers.

As noted by the publication, Uzbekistan, historically known as the center of the Great Silk Road, is attracting increasing attention from Scandinavian tourists and tourism professionals as a promising destination with rich tourism potential.

The article describes Uzbekistan’s rich historical heritage, living traditions, and unique architecture, which together create a deep and authentic travel experience for visitors from Northern Europe. The legendary cities of Samarkand, Bukhara, and Khiva attract travelers not only with their historical monuments, but also with opportunities to experience traditional crafts, everyday life, and the country’s distinctive atmosphere, making each journey engaging and memorable.

The publication reflects the growing interest of the international audience in Uzbekistan as a modern, safe, and diverse tourist destination. Such attention contributes to the promotion of the country’s national tourism potential on major international platforms and strengthens its positive image in foreign markets, highlighting its appeal to a wide range of travelers.