Uzbekistan’s ski tourism draws attention in the UK media
2026-01-20 10:25:00 / News

According to the publication, one of Uzbekistan’s leading ski resorts has launched special incentive measures aimed at attracting international winter sports enthusiasts. The article refers to Amirsoy Mountain Resort, which offers additional bonuses and privileges for foreign skiers and snowboarders as part of its strategy to develop inbound tourism.
The publication says that the new initiatives include special offers for tourists arriving from abroad, including favorable conditions for ski passes, accommodation, and related services. These measures are designed to enhance the resort’s appeal on the international market and strengthen Uzbekistan’s position as a promising winter holiday destination in Central Asia.
The development of ski tourism is seen as an important part of the country’s overall tourism strategy. Modern infrastructure, a variety of slopes, and convenient transport accessibility make the resort competitive compared to more well-known winter destinations. Introducing traveler incentives also reflects the desire to attract a new audience and increase the average length of stay of tourists, the article states.
Industry representatives believe that such initiatives help boost interest in the region from international markets and contribute to shaping Uzbekistan’s image as a country with developing and modern tourism infrastructure capable of offering high-quality winter recreation, concludes TTG.
