The Tourism Committee of the Republic of Uzbekistan

The article reviews the findings of a UN Tourism report, according to which Uzbekistan ranked among the seven countries with the fastest growth in international tourism between January and September 2025. The author emphasizes that tourist arrivals to the country increased by 73% compared to 2019.

Special attention is paid to the economic impact of tourism. The piece notes that revenues from tourism exports reached 3.74 billion euros, while the number of foreign visitors by November 2025 exceeded initial forecasts, totaling 10.7 million people. It also highlights an increase in the average length of stay, which has had a positive effect on the sector’s profitability.

The review describes in detail the reasons behind this rapid growth. Key factors include large-scale investments in tourism infrastructure, expansion of accommodation capacity, creation of new jobs, and the introduction of a visa-free regime for citizens of around 100 countries. The role of the state is highlighted separately, along with the inclusion of tourism in the national development strategy “Uzbekistan–2030.”

The article also examines Uzbekistan’s international marketing and image-building efforts. These include participation in major tourism exhibitions, the designation of a Tourism Year in Russia and China, as well as cooperation with global media and digital platforms, all of which are seen as key drivers of growing international interest.

In the concluding section, the author turns to Uzbekistan’s tourism appeal, listing key destinations such as Samarkand, Bukhara, Khiva, Nukus, and Margilan. It is emphasized that the combination of a rich historical and cultural heritage, active state policy, and international promotion is shaping a sustainable image of the country as one of Asia’s leading tourist destinations.