Tourism Committee of the Republic of Uzbekistan

Viewers embark on a journey through Khiva, Samarkand, and Bukhara — cities where the ancient art of carpet weaving has become part of a modern tourist experience and an important driver of sustainable regional development.

The report shows how Uzbek artisans preserve traditions that date back to the Great Silk Road: creating carpets by hand from wool and silk, using natural dyes and symbolic patterns that reflect the history and worldview of their ancestors. Tourists can not only observe the process but also take part in masterclasses, feel the spirit of craftsmanship, and touch a living heritage.

The Euronews feature highlights that the revival of traditional crafts plays a key role in promoting cultural and creative tourism in Uzbekistan, creating new opportunities for local communities and strengthening the country’s image as a unique destination where history, art, and modernity are beautifully intertwined.