The project presents the charm and uniqueness of individual cities in Uzbekistan, revealing their cultural heritage and modern achievements.

The project is aimed at promoting the national tourism brand of Uzbekistan and influences the attractive perception of the country.

As part of the first stage of the project "Sunrise in the Cities of Uzbekistan," three pearls of the country - Samarkand, Bukhara, and Khiva - are presented on the BBC News international television channel.

The videos showcase Uzbekistan's beauty and atmosphere through the eyes of a modern traveler - one who is open to the world, inspired by history, and eager to discover new things.

The project became an important step in strengthening the international image of Uzbekistan's regions and forming sustainable interest in the country as one of the most attractive tourist destinations in Central Asia.

For reference: The international advertising campaign "Sunrise in the Cities of Uzbekistan" is being implemented as part of promoting the national tourism brand at the international level. It is based on a regional branding strategy aimed at forming a recognizable image of each region and increasing its investment and tourism attractiveness.