The Tourism Committee of the Republic of Uzbekistan

The tour brings together media representatives from Sweden, Norway, and Denmark, who are visiting major attractions in Jizzakh, Samarkand, and Bukhara regions, as well as the city of Tashkent.

The main goal of the visit is to promote Uzbekistan’s tourism potential among the audiences of these countries, strengthen tourism cooperation, and increase the flow of international visitors to Uzbekistan.

During the press tour, guests are exploring the landmarks, historical monuments, national culture, nature, wellness destinations, and modern tourism infrastructure of Tashkent, Jizzakh, Samarkand, and Bukhara.

Throughout the trip, bloggers are sharing their impressions of Uzbekistan with their millions of followers on social media through engaging photo and video content.