Euronews: the masters of Rishtan preserve an art that has become the country’s calling card
2025-10-14 16:25:00 / News
The Euronews, in its program “Silk Road Adventures”, presented a new feature highlighting how cultural tourism and the creative economy are developing in Uzbekistan through traditional crafts. An outstanding example is Rishtan — a center of unique pottery art, where ancient techniques and artisans’ skills transform ordinary clay into creations that captivate the world.
The report shows how masters and their apprentices craft ceramics entirely by hand, using only natural materials and preserving traditions passed down from generation to generation. Each item is a one-of-a-kind work of art, painted with natural pigments and reflecting the history and individuality of Uzbek culture.
Such stories help promote Uzbekistan’s tourism potential by showing how traditional crafts have become an essential part of cultural routes and creative tourism. Rishtan ceramics not only preserve national traditions but also attract travelers from around the globe who wish to see how ancient Uzbek arts come alive in the modern world, making the country a unique destination on the map of the Great Silk Road.