The Tourism Committee of the Republic of Uzbekistan

Participation in this event marked an important step in expanding international cooperation, promoting national tourism products, and establishing direct contacts with representatives of the regional tourism industry.

The event was attended by representatives of tour operators operating in Uzbekistan, the national airline Uzbekistan Airways, and tourism departments of Tashkent city and the Andijan region. A series of B2B meetings took place during the exhibition, providing opportunities to discuss prospects for cooperation and exchange experiences with partners from Malaysia and other Southeast Asian countries.

In addition, a presentation was held for visitors, showcasing the tourism potential of Uzbekistan. Guests had the opportunity to learn about the country’s rich cultural heritage, history, cuisine, and traditions of hospitality.

Uzbekistan’s participation in MATTA Fair contributed to strengthening its image as an attractive travel destination, increased interest from international partners, and allowed the country to highlight its competitive advantages as a travel destination on one of the region’s key platforms.