The Tourism Committee of the Republic of Uzbekistan

The audience had the opportunity not only to enjoy a performance by one of the greatest tenors of our time, but also to immerse themselves in the atmosphere of ancient Samarkand — a city with centuries of history and remarkable architecture. The concert provided a meaningful reason to explore Uzbekistan’s rich cultural heritage, inspiring travelers to discover more of the country.

Held under the open sky against the backdrop of the stunning madrasahs of Registan Square, the concert transformed Samarkand into a magnet for classical music lovers, journalists, bloggers, travelers, and creative professionals.

The event drew increased international attention to Uzbekistan as an emerging destination on the map of global cultural tourism, highlighting the growing importance of culture and creative industries in sustainable socio-economic development.