The Tourism Committee of the Republic of Uzbekistan

The main venues of the festival — the historic “Ichan-Kala” complex and the modern tourist center “Arda Khiva” — are filled with the aroma of sweet melons, folk music, theatrical performances, and bustling fairs.

Nineteen stands showcase the districts of the Khorezm region, leading farming enterprises, and other participants presenting dozens of melon varieties, their products, technologies, and achievements. The best among them will be awarded prizes and honors. Guests can taste different types of melons, interact with producers, and learn more about the region’s agricultural traditions.

In addition to tastings and exhibitions, the festival offers a rich cultural program: performances by folk ensembles, masterclasses on preparing national dishes, craft fairs, and traditional games. Particular interest is drawn to the traditional sports competitions and live cooking demonstrations.

Visitors will also enjoy unforgettable concerts featuring renowned artists from Uzbekistan and abroad. The lineup includes performances by DJ Endigo, the legendary Tokhir Sadykov, popular singer JONY, and other talented musicians.

The festival not only highlights the tourism and agricultural potential of the Khorezm region but also creates a festive atmosphere that attracts an increasing number of local and international tourists.