New tourism ambassador of Uzbekistan to promote the country on the International Stage
2025-07-10 17:50:00 / News
The certificate of appointment was presented to him during an event dedicated to the preparation for the 43rd session of the UNESCO General Conference, which, for the first time in the last 40 years, will be held not in Paris, but in the historic city of Samarkand. His activities will focus on promoting the image of Uzbekistan through media projects, cultural initiatives, and the development of international relations.
During the event, the dynamic development of Uzbekistan’s tourism sector was emphasized, supported by the active work of the Tourism Committee. In particular, recognition of Samarkand as the World Capital of Cultural Tourism in 2023, airport modernization, and the active development of cultural, pilgrimage, ecological, and gastronomic tourism were highlighted. Special attention was given to expanding partnerships with European tour operators, including those from the Benelux countries.
Additionally, participants were shown the documentary film “Embarquement: Samarkand,” produced for the TV5Monde channel, which reaches an audience of over 400 million households.