The Tourism Committee of the Republic of Uzbekistan

The event was attended by representatives of the tourism sector, business partners, and guests from the United Kingdom.

The participants were welcomed by the Chairman of the Tourism Committee of Uzbekistan, Umid Shadiev, the Ambassador of Uzbekistan to the United Kingdom, Ravshan Usmanov, and the Tourism Ambassador of Uzbekistan to the United Kingdom, Sophie Ibbotson.

During the B2B meetings and the Road Show dedicated to promoting Uzbekistan’s tourism potential and networking with British tour operators and partners in London, representatives of the Khorezm and Samarkand regional tourism industries presented their projects and opportunities for mutually beneficial cooperation. Their presentations generated considerable interest among British partners, paving the way for new prospects of collaboration in the tourism sector.

In parallel with the business program, a master class on Islamic art was conducted by Sophie Ibbotson and Taslima Alam. This allowed participants to become acquainted with Uzbekistan’s unique cultural heritage and provided an excellent opportunity for informal networking between the partners.

The forum concluded with a vibrant cultural program featuring tastings of traditional Uzbek cuisine, including plov, oriental sweets, and traditional beverages. Guests not only enjoyed the warm, hospitable atmosphere but also discussed further avenues for future cooperation.

The forum served as an important platform for fostering partnerships and underscored the growing international interest in Uzbekistan’s tourism potential.