National cuisine as a tourist brand: Uzbekistan conquers Asia
2025-05-13 16:55:00 / News

Victories in international culinary competitions strengthen the image of Uzbekistan on the world stage and contribute to the growth of interest from foreign tourists seeking to discover the unique tastes and rich gastronomic culture of the country. Uzbek cuisine, thanks to its originality and diversity, is becoming an important element of cultural heritage, which is increasingly seen as an attractive factor for travel.
The development of gastronomic tourism is one of the key priorities in Uzbekistan’s strategy to promote its tourism potential. Representatives of the country receive comprehensive support to participate in international exhibitions and competitions, while domestically, the necessary infrastructure is actively being developed — themed restaurants are opening, culinary schools are being established, and gastronomic tours are being organized across the regions. These efforts aim to position Uzbekistan as a recognizable culinary destination on the global tourism map.






