The Tourism Committee of the Republic of Uzbekistan

At the event, which took place at the "Messe Berlin" exhibition complex in Berlin, over 25 tourism organizations from Uzbekistan showcased their tourism services and products at the national booth.

Additionally, more than 200 "B2B" and "B2G" meetings were held during the exhibition with heads of travel agencies from several countries, aimed at promoting Uzbekistan’s tourism potential abroad and increasing the flow of tourists.

During the negotiations, special attention was given to developing cooperation between countries in the field of tourism, including the introduction of new tourist complexes and the creation of cross-border routes, sustainable tourism, ecotourism, and adventure tourism. Specific agreements were reached regarding attracting tourists from the European continent, particularly from Germany.

Meetings were also organized with representatives from more than 10 foreign media outlets and media platforms. Information was presented to the foreign side about Uzbekistan's tourism potential, ancient cities, architectural monuments, key tourist destinations, and the measures being taken to develop the tourism industry in the country.

ITB Berlin is the world’s largest tourism fair, held since 1966. It is attended by hotels, tourism boards, tour operators, system providers, airlines, and car rental companies.