The Tourism Committee of the Republic of Uzbekistan

The event was organized with the participation of the consulting company "Reformatics" (Georgia), with which Uzbekistan signed a trilateral agreement earlier this year to develop the Uzbekistan Tourism Development Strategy until 2040. The workshop participants included department staff and specialists from affiliated organizations responsible for developing and organizing marketing strategies abroad.

One of the main discussion topics was targeted work with the audience, which will allow for more precise alignment of marketing and investment efforts to attract tourists. The workshop also focused on issues related to the development of tourism infrastructure and transport accessibility. The theoretical part was supported by concrete examples. It was noted that adopting the best practices of countries with developed tourism markets will help Uzbekistan build a competitive tourism product and attract more travelers.

These efforts will be an important step in enhancing the country's tourism appeal, expanding business opportunities, and creating sustainable tourism development for the long-term future.