More than 4,000 fans took part in a march supporting Uzbekistan’s national team in Houston
2026-06-25 11:15:00 / News
The march was part of a comprehensive program implemented by the Tourism Committee to promote Uzbekistan’s tourism potential during the World Cup. The initiative began in Mexico City, where the first official fan zone and national tourism pavilion were organized, continued in Houston with cultural and gastronomic events, and will be presented in Atlanta on June 27.
As a result, the major host cities of the World Cup are becoming platforms for introducing international audiences to Uzbekistan. Throughout the tournament, visitors have the opportunity to experience Uzbek cuisine, discover national traditions, and explore traditional crafts. Through this format, the football celebration also serves as an additional opportunity to present Uzbekistan to millions of fans as an attractive travel destination. Furthermore, the attention of international media and World Cup participants contributes to strengthening the global recognition of the country’s tourism brand.