Tourism potential of Uzbekistan promoted in Japan
2026-01-21 12:15:00 / News
The initiative was implemented in cooperation with the Japanese travel company Club Tourism International Inc. with the support of Uzbekistan’s Tourism Ambassador to Japan, Keisuke Minami. Around 200 guests attended the event.
During the presentation, organized by the diplomats of the Embassy, it was emphasized that in recent years, the development of Uzbekistan’s tourism sector has become one of the key priorities of state policy. Thanks to infrastructure modernization, industry reforms, and simplified entry procedures for foreign visitors, Uzbekistan is steadily establishing its image as one of the leading tourist destinations in Central Asia.
It was noted that the results of these reforms are already having a visible impact: in 2025, nearly 12 million foreign tourists visited the country. Special attention was given to the growing interest from Japan — for the first time, the number of Japanese citizens traveling to Uzbekistan for tourism exceeded 32,000, which represents a 162% increase compared to the previous year.
Participants learned about Uzbekistan’s cultural and historical heritage, UNESCO World Heritage sites, regional tourism potential, national customs, traditional cuisine, and popular itineraries of interest to Japanese travelers. Guests were actively encouraged to consider Uzbekistan as a destination for future trips.
Kenji Yoshizaki, Head of the Nagoya branch of Club Tourism International Inc., highlighted the steady growth of Japanese tourist interest in Uzbekistan and announced the development of new travel programs. In particular, a special tour titled “Journey to Uzbekistan with Tourism Ambassador Keisuke Minami” is planned.
In turn, Uzbekistan’s Tourism Ambassador to Japan and popular actor Keisuke Minami shared his impressions from his visit to Uzbekistan in August 2025 and spoke about the country’s rich historical heritage and tourism opportunities.
Additionally, a special Uzbekistan information stand was set up at the event, where visitors could explore tourist maps and brochures published in Japanese.