Center for State Ecological Expertise

As part of the events organized in the city of Gulistan, Syrdarya Region, media and communication experts are delivering lectures, sharing proven approaches and their perspectives on current issues shaping today’s media environment.

In particular, Bobur Karimov, Editor-in-Chief of Anhor.uz, focused on the creation of high-quality content, effective audience engagement, and modern requirements for journalism. Nilufar Jumayeva, Head of the Information Service of the Committee for Roads, spoke about best practices in covering the activities of government institutions, emphasizing the importance of transparency, promptness, and professional communication.

Shakhzoda Akramova, Head of the Information Service of the Center for State Environmental Expertise, provided a detailed presentation on the mechanisms for developing and implementing PR strategies for government organizations. Her presentation covered the establishment of effective communication systems, identification of target audiences, strategic planning of information policies, and the use of modern PR tools. Special attention was paid to building a positive public image of government institutions and ensuring the timely and accurate dissemination of information to the public.

During the training sessions, participants not only gained new knowledge and practical skills but also had the opportunity to engage directly with industry experts, receive answers to their questions, and learn from professional recommendations.

“Media Week” has become an important platform for exchanging experience, discussing innovative ideas, and enhancing the professional skills of media industry representatives.