Wildberries
2026-05-22 11:30:00 / News
Global e-commerce is transforming the way people buy, sell, and interact worldwide. In 2025, the global online retail market exceeded USD 6.42 trillion and continues to expand, driven by the growth of mobile commerce, digital logistics and AI-powered personalization. Cross-border trade has emerged as one of the key drivers of the industry, while emerging markets are playing an increasingly significant role due to growing internet penetration, rapid digitalization of services, and young populations.
Today, Uzbekistan stands among the fastest-growing e-commerce markets in Central Asia. The sector reached USD 1.2 billion in 2024 and is projected to grow to
USD 1.8–2.2 billion by 2027. Market development is supported by 32.7 million internet users, the widespread adoption of digital payment solutions, and the steady expansion of logistics infrastructure. Both local and international companies, including Wildberries, are actively operating in the market, contributing to the development of a modern digital ecosystem, increased competition, expanded access to online commerce for entrepreneurs, and the growth of cross-border trade.
Wildberries entered the Uzbek market in 2022, and today Uzbekistan has become one of the company’s key destinations for international expansion.
Over the past two years, sales by Uzbek sellers on the platform have exceeded
USD 1 billion, while exports of Uzbek products to Russia have increased by 63%.
The company has also announced investments of USD 150 million in the construction of a logistics center in the Tashkent region, while continuing to expand delivery infrastructure and support local entrepreneurs. These initiatives contribute to the development of logistics, small businesses, and international trade in Uzbekistan.
Against the backdrop of the growing importance of e-commerce, digital infrastructure, and cross-border trade in Uzbekistan’s economy, Wildberries’ participation as a sponsor of the 5th Tashkent International Investment Forum (TIIF) reflects the strong interest of international digital platforms in the country’s market and its long-term potential. This partnership underscores a shared commitment to advancing the digital economy, strengthening investment potential, and supporting Uzbekistan’s long-term sustainable growth.