ECONOMIC IQ | EPISODE 2
2026-11-12 14:10:00 / News of ministry
Why do people not always make the most beneficial economic decisions for themselves?
Richard Thaler, who was awarded the Nobel Prize in Economics in 2017, studied the impact of psychological factors on economic decisions and made a major contribution to the development of behavioral economics.
The scientist's core research covers the following areas:
🔹Bounded rationality;
🔹Mental accounting;
🔹Preference for present benefits;
🔹Nudge;
🔹"Save More Tomorrow" program.
Richard Thaler is an American economist born in the USA in 1945, a professor at the University of Chicago, and one of the leading figures in behavioral economics. He introduced a psychological approach to economics, helping explain why people spend money on unnecessary purchases, delay saving, or make decisions contrary to their own interests. His scientific work has influenced not only economic theory but also the improvement of pension funds and personal finance management mechanisms.