Minister Shermatov discussed prospects for the development of the creative industry with AIR Media Tech, a leading Canadian YouTube partner and IT market innovator
2024-11-15 11:05:00 / News of ministry

Minister of Digital Technologies Sherzod Shermatov held a meeting with Stepan Mihaylov, head of AIR Media Tech, a key partner of the YouTube platform and a leading developer of IT products and services. The meeting focused on exploring opportunities with the YouTube" platform and addressing key aspects of the creative economy.
Discussions centered on potential areas of bilateral cooperation, developing new digital solutions, and defining growth strategies for Uzbekistan's creative industry. The meeting was preceded by a comprehensive presentation detailing AIR Media Tech's global achievements and effective strategies for promoting creative and business activities on YouTube.
Emphasis was also placed on the company's commitment to expanding its influence within the broader creative economy by developing innovative methods for creating and distributing digital content. Discussions highlighted strategies to strengthen the capacity of digital technologies and the creative sector in Uzbekistan, as well as approaches to improve the legal and technological framework essential for the development of platforms such as YouTube in the country.
Discussions also covered support for creative professionals and the development of tailored digital services aimed at stimulating job creation and innovation in Uzbekistan through the widespread adoption of digital technologies.
The meeting concluded with an exchange of perspectives on expanding mutual cooperation and implementing innovative technologies in the creative economy sector, with specific steps outlined for future collaborative efforts.






