Ministry of Investment, Industry and Trade of the Republic of Uzbekistan

At the Ministry of Investment, Industry and Trade, with the participation of leading local and international experts from the World Bank's "Global Access to E-commerce" (EGATE) program, an informational session "Organizing Sales through Live Broadcasting on E-commerce Platforms" was held for the first time among Central Asian countries.

The informational session was attended both offline and online by the heads of 50 exporting enterprises operating within the republic. Entrepreneurs received valuable information on organizing successful trading through live broadcasts on e-commerce platforms. In particular, experts acquainted participants with the advantages of interacting with leading streamers, shared the experience of national pavilions from Belarus, Sri Lanka, Mongolia, and Singapore, which operate on platforms with live broadcasts, as well as effective logistical solutions for exporting through such platforms.

During the event, the idea of organizing a national pavilion "Made in Uzbekistan" on live broadcast platforms was proposed for the first time among Central Asian countries.

The World Bank representative, Xiudzhiao Xiu, outlined the reforms implemented in the field of e-commerce in Uzbekistan in recent years, including changes in legislation, projects of cooperation with international organizations in this field, and the financial and organizational support provided by the state for the e-commerce sector.

Participants highly appreciated the sales skills acquired during the session through live broadcasts, widely used today in the USA, Europe, and China (with the Chinese platform "Taobao" alone recording annual sales of $56 billion) and expressed confidence in the prospects of establishing exports of local products on e-commerce platforms.