“Seasons in Uzbekistan” is a visual ode to the country's rich natural and cultural diversity throughout the year — from spring in the mountains to summers in the desert, golden autumns, and snow-covered architectural masterpieces in winter. The project aims to shift global perceptions and present Uzbekistan as a year-round travel destination, not merely a place for high-season visits.

It is worth noting that from March to November 2025, Uzbekistan is participating for the first time in the CIFFT international circuit of tourism film festivals.

The US International Awards, formerly known as the US International Film & Video Festival, is a prestigious platform that recognizes excellence in branded video content and documentaries. With a history dating back to 1967, the award has long celebrated outstanding achievements in visual storytelling. In 2021, Filmservice International — a leading European organizer of corporate film festivals — assumed management of the event, bringing fresh energy and expertise. The US International Awards is a member of the International Committee of Tourism Film Festivals (CIFFT) and part of the CIFFT Circuit, the global competition for tourism videos.