Tourism Committee of the Republic of Uzbekistan

MrBeast is one of the content creators with the largest audiences on YouTube, with the combined number of subscribers across his channels exceeding 500 million. He is known for large-scale video projects featuring substantial budgets, elaborate production formats and major prize pools.

MrBeast’s visit to Uzbekistan presents an important opportunity to showcase the country’s tourism and cultural potential to an international audience through modern digital communications. The influence of social media, video content and popular creators on travellers’ choice of destinations worldwide continues to grow. In this context, MrBeast’s visit to Uzbekistan is expected to further raise international interest in the country’s historic cities, rich cultural heritage, distinctive traditions and modern tourism opportunities.

As part of the visit, Tashkent will host an interactive programme for the general public featuring various games and a quiz dedicated to MrBeast’s creative work. Participation in the event is free of charge. Participants aged 18 and above will be selected at random by a computerised system from among registered applicants. Registration will remain open until 12:00 on 8 October.

MrBeast’s visit to Uzbekistan is significant in terms of strengthening the country’s international media image and tourism brand, as well as attracting the attention of a new generation of travellers to Uzbekistan.